The End of an Era, the Start of Something Beautiful
We are thrilled to announce that Bloy Institute Amsterdam has been acquired by SOAP and will continue its journey under their trusted leadership. This marks a new chapter for Bloy Institute, ensuring the same level of excellence, innovation, and luxury skincare treatments that our clients know and love.
Since opening our doors in 2018, Bloy Institute has set the standard for premium skincare and anti-aging treatments in the Netherlands. With hard work, passion, and a commitment to delivering exceptional results, we quickly became the go-to destination for beauty and skin health. Today, we celebrate this milestone knowing that Bloy Institute Amsterdam is at the peak of its success, ready to grow even further.
Same Team, Same Care—Now at SOAP
We understand how important familiarity and trust are to our valued clients. That’s why we are proud to share that the talented Bloy team you know and love will remain at SOAP, ensuring you continue to experience the same personalized service and expertise. Even more exciting, SOAP will carry and incorporate our luxury anti-aging skincare brand, LABAREAU, into their treatments. From signature LABAREAU facials to advanced skincare regimens, clients can expect the same exceptional care they’ve always received at Bloy.
LABAREAU’s Global Expansion
With LABAREAU growing internationally at an incredible pace, this transition allows our founder, Lindsay van der Looij, to fully focus on expanding LABAREAU’s reach while ensuring that Bloy Institute Amsterdam thrives under SOAP’s leadership. LABAREAU will continue to be available at SOAP and featured in treatments, allowing clients to experience the transformative power of our products.
Bloy Institute Eindhoven—Unchanged and Thriving
Bloy Institute Eindhoven, however, will continue to thrive under my leadership together with Dr. Esther Mesters and my sister Daisy van der Looij, delivering the same expertise, warm hospitality, and premium treatments that define our brand.
Looking Forward to the Future
This transition is an emotional yet proud moment for us. We look back with gratitude for the incredible journey we’ve had and look forward with excitement for what’s to come. SOAP’s shared values, dedication to excellence, and vision for innovation make them the perfect partner to carry Bloy Institute Amsterdam into the future.
To our clients, team, and supporters—thank you for being part of our story. This isn’t the end; it’s the beginning of something even bigger and brighter. We can’t wait to see what the future holds for Bloy Institute and LABAREAU.
With love,
Lindsay van der Looij & The Bloy Team
